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There's a business match for everybody; it really depends on what you want! If you want the easy way, go for the franchise. Or you can copy, innovate or create your own. You may copy something that's tried and flourishing, needing only to find a gap or niche you can serve. The advantage is that there's no need to validate the acceptability of the idea: your predecessors have gone through the pitfalls that you don't have to suffer.
But if you happen to hit on something that's good, then on your own you can pursue it - with our assistance! Decide how far you want to take it!!
Finding the business that matches your capabilities is like courtship; keep looking till you find the right one!!

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If you are looking to get old customers back, write a letter or flyer and give them a reason. You have to make them an offer they can't refuse and then make good on the offer if they do come back. Track your efforts so you will know what works and what doesn't. Use email if you have a list (Do not spam!!... if you do it will come back to bite you.)

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To get customers/clients to keep coming back to you, be sure that you offer the best possible service the first time around. If there's a complaint, address it quickly. Not that the customer is always right but even when they're not, do your best to rectify the situation to the satisfaction of all parties.

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The ways of finding your business idea(s) include brainstorming and focusing on a particular market segment, and then thinking of the ideas or services that would interest that segment. You may also look for unglamorous products or services-from house cleaning to plumbing and window washing-that people don't like to use or do, but can't live without. Or you may ride trends to take advantage of market booms!

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Ask for testimonials .....this will show future customers what past customers had to say.

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If you're looking for a new business you must look into yourself, at your hobbies and skills, and the things you enjoy doing before deciding on the type of business that would suit your personality.

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If you present a new concept or idea, it will take time to test especially if it involves changing consumer behavior. Until you fully convince the market segment that your concept or idea is a better alternative, you must be prepared to wait!!

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Good business ideas stem from basic needs. You need to analyze the market and find out if there's a demand for a product or service. If you think you have a good business idea, a feasibility study lets you refine it through a series of questions on your target market, financial requirements, sales and revenue forecast, cash flow, production and distribution channels. A feasibility study will determine if this idea/business will make sense in the market!

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You can add a twist to an old product and attract attention! Some people are good at creating new perceptions through branding, presentation, product design and features.....but if you lack some of these abilities....try us! We can help you improving your business!

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You may rely on gut feel, but you still need to validate it through research. My suggestion is, don't jump into the market until you're sure your idea/business is viable!
 

Add your own Tips&Tricks here!

 

 
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Last modified: 04/20/08