
There's a business match for everybody; it really
depends on what you want! If you want the easy way, go for the
franchise. Or you can copy, innovate or create your own. You may copy
something that's tried and flourishing, needing only to find a gap or
niche you can serve. The advantage is that there's no need to validate
the acceptability of the idea: your predecessors have gone through the
pitfalls that you don't have to suffer.
But if you happen to hit on something that's good, then on your own you
can pursue it - with our assistance! Decide how far you want to take
it!! Finding the business that matches your capabilities is like
courtship; keep looking till you find the right one!!
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If you are looking to get old customers back, write a letter or flyer
and give them a reason. You have to make them an offer they can't refuse
and then make good on the offer if they do come back. Track your efforts
so you will know what works and what doesn't. Use email if you have a
list (Do not spam!!... if you do it will come back to bite
you.)
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To get customers/clients to keep coming back to you, be
sure that you offer the best possible service the first time around. If
there's a complaint, address it quickly. Not that the customer is always
right but even when they're not, do your best to rectify the situation
to the satisfaction of all parties.
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The ways of finding your business
idea(s) include brainstorming and focusing on a particular market
segment, and then thinking of the ideas or services that would interest
that segment. You may also look for unglamorous products or
services-from house cleaning to plumbing and window washing-that people
don't like to use or do, but can't live without. Or you may ride trends
to take advantage of market booms!
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Ask for testimonials .....this will show future
customers what past customers had to say.
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If you're looking for a new business
you must look into yourself, at your hobbies and
skills, and the things you enjoy doing before deciding on the type of
business that would suit your personality.
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If you present a new concept or
idea, it will take time to test especially if it involves changing
consumer behavior. Until you fully convince the market segment that your
concept or idea is a better alternative, you must be prepared to
wait!!
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Good business ideas stem from
basic needs. You need to analyze the market and find out if there's a
demand for a product or service. If you think you have a good business
idea, a feasibility study lets you refine it through a series of
questions on your target market, financial requirements, sales and
revenue forecast, cash flow, production and distribution channels. A
feasibility study will determine if this idea/business will make sense
in the market!
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You can add a twist to an old
product and attract attention! Some people are good at creating new
perceptions through branding, presentation, product design and
features.....but if you lack some of these abilities....try us! We can
help you improving your business!
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You may rely on gut feel, but you
still need to validate it through research. My suggestion is, don't jump
into the market until you're sure your idea/business is viable!
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